G_RTJ_N is a hairdresser with a beautiful shop in the centre of Rotterdam. The shop has a modern and minimalistic interior which creates a calm ambiance in his shop. The name of ‘Gert Jan’ is spelled with low-lying dashes. We thought about a solution which is attractive and different. It adds value to the atmosphere and concept of the shop. We added plants to create a feeling similar to that of the Japanese garden at the back of his shop. We made the letters in the same white color as the wall so the shadows and light have a prominent roll in the outcome.

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The Netherlands
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